Steve Coogan stars in Michael Winterbottom’s Greed – watch the trailer now!

The latest collaboration between writer/director Michael Winterbottom and Steve Coogan, GREED is a searing satire on the fast-fashion industry with an all-star cast including Isla Fisher, David Mitchell, Asa Butterfield, Shanina Shaik, Shirley Henderson and Stephen Fry.

Greed tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street – but after a damaging public inquiry, his image is tarnished.



To save his reputation, he decides to bounce back with a highly publicised and extravagant party celebrating his 60th birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth in the fashion industry, the film sees McCreadie’s rise and fall through the eyes of his biographer, Nick (David Mitchell).