His alignment with the shoe company Nike and the contract he signed that gave him a percentage of each shoe with his name on it was groundbreaking and changed the industry overnight. Air provides a fascinating look at the human endeavour behind the scenes of this monumental event.

Matt Damon is Sonny Vaccaro, the Nike employee most responsible for signing Jordon to the brand. A brand at the time that was lagging in sales in the basketball shoe market. The film, through the soundtrack and bad fashion, sells the eighties era as does Damon’s dad bod and daggy dress sense.

The film is less about the game of basketball and more about marketing and the monetising of celebrity sports figures. Its take on a pivotal event in an industry that had never shared profit with its endorsees is illuminating. It is well-paced and concludes leaving you wanting more. It is recommended even if you have no interest in the sport.
Rob Hudson
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This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.

Starring Matt Damon, Ben Affleck, Jason Bateman, Chris Messina, Matthew Maher, Marlon Wayans, Jay Mohr, Julius Tennon, with Chris Tucker and Viola Davis, Air will be released in Australian cinemas April 5!
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