The film, about an emoji that simply can’t stick to just one expression, is due for release in Australian cinemas on September 14. Around the globe, Sony Pictures Animation’s “The Emoji Movie” will roll out from late July through October this year. It comes at a time when the familiar messaging characters that populate our smartphones are more in demand than ever: in fact, this marks the fourth annual celebration of World Emoji Day, which is getting bigger with each edition and will be formally observed on Monday, July 17.

The global record was simultaneously set by people dressed as the yellow emoji characters from the movie in Sao Paulo, Brazil (local time 11:00am); Dublin, Ireland (local time 3:00pm); Moscow, Russia (local time 5:00pm); Dubai, UAE (local time 6:00pm); and London, England (local time 3:00pm). An adjudicator for Guinness World Records confirmed the new title for the Largest Gathering of people dressed as emoji faces simultaneously across multiple venues.

Commenting on the announcement, Josh Greenstein, President of Worldwide Marketing and Distribution for Sony Pictures Entertainment, said, “Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis. It’s great to see so many people getting excited for the worldwide release of ‘The Emoji Movie.’”

Jack Brockbank, Guinness World Records Adjudicator, added, “We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt – and it all happened simultaneously! It’s official—this is a fantastic achievement!”

No twin brothers could be more different than Reggie and Ronald Kray and Hardy plays them both so effectively with only small make up tricks and big acting chops. Browning plays Frances Shea a girl from around the neighbourhood who falls in love with and eventually marries brother Reggie.

The story told through her eyes gives the proceedings a more human tone and gives the tale a feel of authenticity that is tinged with great sadness. This approach helps raise the film above being a mere gangster yarn. It’s also great to see so many recognizable British character actors in one place.

As successful films based on real people often do, Legend creates a genuine interest in these real-life characters that can be easily feed. Both Wikipedia and John Pearson’s engaging book on which the movie is based (The Profession Of Violence) are great places to start.

Rob Hudson
www.legend-the-movie.com