Fans planning to visit the Brisbane attraction are encouraged to stay tuned, with the next ticket pre-release set for Tuesday 6 May 2025, ahead of the general public on-sale from Wednesday 7 May 2025.*

Since opening in November 2024, Bluey’s World has already welcomed 200,000 visitors, a significant milestone that reflects the attraction’s popularity with families, fans and travellers alike.

The immersive experience, inspired by the globally loved TV series Bluey, has also gained international recognition, recently earning a coveted spot on TIME Magazine’s 2025 World’s Greatest Places to Visit list – a nod to its growing status as a must-see destination.

Scott Modra, Head of Commercial, BBC Studios ANZ said “We’re so proud of the one-of-a-kind experience we’ve created, and with the season now extended, we can’t wait to welcome even more fans to Bluey’s World. Reaching 200,000 visitors in just a few months is a testament to the love and enthusiasm for Bluey.

It’s been amazing to see families from all over the world step into Bluey’s home and immerse themselves in the Heeler family’s adventures.”

Since its launch, Bluey’s World has not only delighted fans but has also made a significant impact to Brisbane’s economy, driving tourism and boosting local businesses. With high demand for tickets and continued enthusiasm from visitors, the attraction remains one of the city’s top family experiences.

Andrew Kay, Producer, Bluey’s World said “The response to Bluey’s World has been phenomenal. Seeing families laugh, play, and explore the attraction firsthand has been incredibly rewarding. We set out to create a truly special experience, and it’s wonderful to watch it become a must-visit Brisbane destination for fans of all ages.”

The lucky 200,000th visitor to Bluey’s World Ben Armstrong, who was visiting with his partner and two daughters from Perth, was recently gifted an exclusive VIP Blue Card – granting unlimited access to Bluey’s World. They join fellow Bluey fans with Blue Cards, including Eva Mendes, Chris Hemsworth and Kylie Minogue.

Andrew Powell MP, Queensland’s Minister for Environment and Tourism, and Minister for Science and Innovation praised Bluey’s World for delivering significant economic benefits to the region, attracting visitors from across Australia as well as New Zealand, North America, United Kingdom, Canada and Singapore.

“Bluey’s World is a global sensation, drawing fans from around the world to the Heeler family’s home state of Queensland. We anticipate that Bluey’s World will help to generate as much as $18 million for our state economy, as visitors make the most of our hotels, restaurants and other hospitality in their time here. Reaching this milestone is a fantastic achievement and we hope to attract 200,000 more across the now extended season of the event.”

Adrian Schrinner, Brisbane Lord Mayor also acknowledged the attraction’s impact on the city.

“Brisbane is Australia’s lifestyle capital and Bluey showcases our great city to millions of fans worldwide. Celebrating 200,000 visitors at Bluey’s World is a wonderful reflection of the series’ success and what it’s done for our local economy. Allowing fans to experience Bluey’s hometown in real life is another way Brisbane is capturing global attention as one of the best places in the world to visit.”

Bluey’s World Brisbane
Ongoing until February 2026
281 Macarthur Drive, Hamilton, Northshore
www.ticketek.blueysworld.com.au

Bluey’s World is a one-of-a-kind, immersive experience that will take visitors into the Heeler’s iconic family home, backyard and beyond – for real life. Get ready to play the Bluey way, whilst embarking on an interactive adventure through the vibrant and playful world of Bluey.

The Bluey’s World immersive experience features real-life sets, recognisable scenes, and beloved characters and games from hit-show Bluey.

Housed within the expansive 4000sqm purpose-built ‘Northshore Pavilion’, Bluey’s World boasts a state-of-the-art venue situated in Brisbane’s latest arts and entertainment hub, Northshore. Accessible by bus, car, foot and bike, visitors can even arrive via Brisbane’s iconic CityCat, as featured in beloved Bluey episodes like ‘Spy Game’ and ‘Ice Cream’.

Kate O’Connor, Director Brands and Licensing, BBC Studios ANZ said “The magic of Bluey isn’t only in the universally relatable characters and storytelling. It is also in the setting – the beloved Heeler house in beautiful Brisbane is so well known to fans that it’s (near) recent sale made the prime time news. We are so excited that fans will finally get the opportunity to step inside and play in the Heeler’s iconic family home for real life!”

Andrew Kay, Producer, Bluey’s World said “We are thrilled to collaborate with BBC Studios to bring Bluey’s World to Brisbane. With Bluey’s World, we’re inviting fans to come and play in Bluey’s iconic home, which will be an unforgettable day out for all ages.”

Michael Healy, Queensland Tourism Minister said “Bluey is globally adored and arguably our most famous Queenslander, from her Brisbane home and beyond, it’s such a treat seeing our state’s landscape immortalised in Bluey’s adventures, episode after episode.

“Bluey’s World will be truly captivating, giving fans an unforgettable and immersive experience, it is such a draw card to drive visitation to Queensland.

“We’re a family friendly destination and we know that once the family have lived and played like our favourite Heelers at Bluey’s World, that they’ll get out and explore our state, which is Bluey’s world – for real life.

“This special event is so highly anticipated on our calendar, we expect more than 200,000 visitors will enjoy Bluey’s World in its inaugural year, injecting more than $18 million into the local economy.”

Lord Mayor Adrian Schrinner said the exclusive Bluey’s World experience is a chance for residents and visitors to honour the beloved Brisbane superstar.

“From this November, excited Bluey fans from around Australia and the globe will travel to our city, eager to experience the immersive Bluey spectacle.

“Bluey’s World places a global spotlight on Brisbane as an ever-evolving major events city.

Brisbane is proud to support this unmissable homegrown event, and welcomes an influx of fans who will deliver a powerful boost to local business, filling our hotels, restaurants and lifestyle precincts, as they explore our unique tourism attractions.”

Created by Joe Brumm, Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS and co-commissioned by ABC Children’s and BBC Studios Kids & Family. A global phenomenon, the show follows the adventures of Bluey – a loveable, inexhaustible Blue Heeler dog – who lives with her Mum, Dad and her little sister Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun.

Bluey’s World is produced by BBC Studios and HVK World, and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency, and features on Queensland’s calendar of events.

Everyone’s invited to play the Bluey way – for real life.

Bluey’s World
From 7 November 2024
Northshore, Brisbane
www.bluey.tv/blueys-world/